This digital ad campaign features ten different web advertisements. They are for the promotion of BAM’s 2014 Next Wave Festival performance of Oxbow, a dance performance choreographed by Ivy Baldwin of Ivy Baldwin Dance.

From BAM's website:

Brooklyn-based choreographer Ivy Baldwin celebrates her company’s 15th anniversary season, making her BAM debut with a new work commissioned by BAM and incubated during Baldwin’s time as the 2014 Harkness Foundation Artist in Residence at the BAM Fisher. The evening-length piece—created in collaboration with performers Anna Carapetyan, Lawrence Cassella, Eleanor Smith, Ryan Tracy, and Katie Workum—features a score composed and mixed live by Justin Jones and additional music composed and performed by Tracy.

Set within a sculptural landscape created by installation artists Wade Kavanaugh and Stephen B. Nguyen and featuring costumes by Brooklyn-based fashion designer Alice Ritter, Oxbow explores the inexorable nature of the two forces that contain us all: space and time, geology and chronology. The result is a unique and alluring work by an artist described by dance critic Deborah Jowitt as a “hunter-gatherer sort of choreographer—foraging for one thing, finding another, and mixing them together in weird, mysterious, and compelling ways until they have only misty affinities with their natural states."